There are few things more satisfying for us than building an app from the ground up. But it goes beyond that—we like to know it’s going to get used. One of the best ways to make that happen is to give it a “personality,” a little bit of flair (shout out to Office Space!) that helps it stand out to the end user. This blog will take a look at three ways to give your app “personality” that is customized to the end user/customer. They are: name, blueprint phase, and user adoption (plus tweaks).